There are several ways to refer to Byggvarubedömningen in your marketing. For a specific assessed product, you may display the product’s current assessment symbol and state its BVB ID. Our corporate logo may be used in more general contexts together with information that you have products assessed by Byggvarubedömningen.
Below you can find more information about the requirements that apply to each option.
Marketing an assessed product
Companies with an active Corporate Subscription for Environmental Assessments with Byggvarubedömningen may use our assessment symbols when marketing their assessed products. The product’s overall assessment should always be displayed whenever possible. The assessment symbol clearly communicates the assessment the product has received and helps your customers make sustainable material choices.
-
It is your responsibility, as the company marketing the product, to ensure that the correct and current assessment symbol is always displayed. If a product has received the overall assessment Accepted, the yellow assessment symbol should therefore be used. When an assessment is published, we send the current assessment symbol to the user who submitted the assessment application. If you do not have the relevant assessment symbol, you are always welcome to contact our support team.
-
If you do not have an active Corporate Subscription, your products will not be included in assessment revisions resulting from changes to legislation and/or our assessment criteria that may affect the assessment level. Assessment symbols may therefore not be used without an active subscription, as it cannot then be ensured that the symbol reflects a current assessment. For your customers, an assessment symbol also indicates that the product has a current assessment and can be selected and added to new Logbooks, which is not possible for products without a Corporate Subscription for Environmental Assessments.
-
Even if the content of the product remains unchanged, its assessment may change, as the legislation and criteria on which our assessments are based are updated on an ongoing basis. We therefore recommend using assessment symbols primarily in digital materials and avoiding their use on packaging, in catalogues and in other printed materials with a long lifespan. If the product’s overall assessment changes, you must promptly update your materials to ensure that the correct assessment symbol is displayed. In printed materials, you may use the wording: “Always check the current assessment symbol at Byggvarubedomningen.se.”
-
It must be clear which product or product component the assessment symbol refers to. Assessment symbols may therefore not be used on, for example, a general webpage or in an email signature, but must always be clearly linked to the assessed product.
BVB ID
You may also state the product’s BVB ID on your website and in other marketing materials. This makes it easier for your customers to identify and find the correct product in Byggvarubedömningen.
As the material supplier, you are responsible for ensuring that the correct and current BVB ID is stated for the product and that the information is updated if the product’s BVB ID changes.
Using Byggvarubedömningen's corporate logo in your marketing
- Byggvarubedömningen's corporate logo can be displayed in general contexts such as in presentations, brochures, annual reports, on websites, or in other marketing channels to describe that you have chosen to work with Byggvarubedömningen.
- The corporate logo should primarily not be displayed with a specific product. If you want to show that your product has been assessed by Byggvarubedömningen, you should instead use our assessment symbol. Read more about this in the section "Using assessment symbols for your assessment" above.
- For material suppliers who have signed annual subscriptions with Byggvarubedömningen and have assessed products from us, we prefer that you use complementary text in the context where the logo is displayed and/or the addition "we have product(s) assessed by Byggvarubedömningen". Suggestions for complementary text:
We have products assessed by Byggvarubedömningen. Read more at www.byggvarubedomningen.se.
We have products assessed by Byggvarubedömningen. This means that our products are assessed based on aspects of chemical content and life cycle. We thereby contribute to making sustainable
construction easier. Read more at www.byggvarubedomningen.se.
For customers who have not signed annual subscriptions, it is not allowed to use Byggvarubedömningen's corporate logo as it indicates to your customers that your products are assessed, with a current assessment, and are selectable and possible to add to new Logbooks, which is not possible for products lacking an annual subscription.
For marketing in printed materials, please contact info@byggvarubedomningen.se
In the case of incorrect use of the assessment symbol and/or logo, Byggvarubedömningen reserves the right to deny continued use. Therefore, please feel free to contact our support info@byggvarubedomningen.se for approval before publishing the assessment symbol or corporate logo.
If you have any questions regarding the use of the assessment symbol or corporate logo, you are always welcome to contact us.
Thank you for choosing to assess your products with Byggvarubedömningen and thereby contributing to sustainable construction!